SeatDrop Analytics
Project Hail Mary

America’s Most Wanted Seat

550 alerts. 65,755 seat selections. One IMAX auditorium in Manhattan. We mapped every seat people watched — and every seat that actually opened up — inside Lincoln Square’s legendary Auditorium 13.

Demand Heatmap
Where does everyone want to sit?
Screen
A
B
C
D
E
F
G
H
J
K
L
M
0
406
source: SeatDrop.app
J21

Seat J21

Dead centre of the IMAX sweet spot. J21 was monitored 406 times across 550 alerts, making it the single most-monitored seat at Lincoln Square. The four seats around it (J20, J22, K20, K21) each exceed 400 monitors. This 2×2 block is the most contested real estate in American cinema.

Cancellation Heatmap
Where seats actually open up
Screen
A
B
C
D
E
F
G
H
J
K
L
M
0
39
source: SeatDrop.app

The Mismatch

The most-monitored seats (J–K center) are NOT the most-available seats. M18 opened 39 times from 184 monitoring events (21% availability rate). Meanwhile J21 never opens once in our dataset.

Ghost Seats

10 seats with 50+ monitors have zero cancellations. F13 (182 monitors, 0 opens), G15 (265 monitors, 0 opens), H11 (272 monitors, 0 opens). These are the seats people desperately want but statistically will never get.

Edge Opportunity

Seats on the periphery (rows A–B, far columns, back row M) have cancellation rates exceeding 100% (seats open multiple times). A29 has 9 opens from 6 monitors. If you’re flexible on position, the edges are where supply actually exists.

Group Drop Patterns

35.3% of Lincoln Square cancellations are group drops (2+ seats). Groups bail together & when a big block opens, it’s usually consecutive seats in the premium rows.

By Row
Average demand per seat, by row
Rows J and K are virtually tied as the most desired — the IMAX sweet spot at roughly 2/3 depth from the screen.
Row
Avg/seat
Demand
A
8
B
10
C
11
D
26
E
79
F
143
G
188
H
251
J
278
K
268
L
191
M
124
source: SeatDrop.app
Methodology
Analysis covers 550 dedicated Project Hail Mary alerts at Lincoln Square IMAX (Auditorium 13) with 65,755 seat selections across 510 unique seats. Cancellation data from proprietary first party SeatDrop data. Monitor counts = number of times a seat appeared in an alert’s monitored seat list. Open counts = number of times a seat transitioned from taken to available during a monitoring period. Data range: March 17 – April 13, 2026. Demand and cancellation heatmaps are independently normalised to their own peaks.
SeatDrop